See what PR and Communication experts are saying about use of AI and professional ethics
Submitted by: Holly S. Ingram, APR, Cincinnati PRSA Chapter Ethics Director
In September PRSA celebrates its annual Ethics Month. For PRSA members, there is nothing more important in your professional practice and conduct than the guidance of PRSA’s Code of Ethics.
Learn more about the latest topics in ethical practice including the challenges or opportunities that we all have with the evolution of Artificial Intelligence (AI) tools and applications, starting with this September PRSA Strategies & Tactics article by Michele E. Ewing, APR, Fellow PRSA. She spoke with several experienced PR pros about navigating ethical implications for AI-driven PR practice, like Cayce Myers, professor and director of graduate studies, public relations and advertising division, School of Communication at Virginia Tech. Myers commented in this story that “the idea of a practitioner just using AI to generate content without having an active role in screening and editing the content is really dangerous because it (AI) can create something that may be untrue.”
See this story and more helpful PRSA ethics content here. Throughout the year, you can visit the Cincinnati PRSA Ethics page where you’ll find links to the PRSA Code of Ethics, PRSA’s ethics position papers and more.