Learn the Code. Live the Code.

The primary obligation of membership in the Public Relations Society of America is the ethical practice of Public Relations.

The PRSA Member Code of Ethics is the way each member of our Society can daily reaffirm a commitment to ethical professional activities and decisions.


PRSA Ethics Page

The PRSA Ethics Page has helpful guidance on current topics including using emerging technologies like Artificial Intelligence, working with Influencers, Social Media, dealing with Misinformation and other current topics.

You’ll find:

  • Ethics Position Papers - written by the PRSA Board of Ethics and Professional Standards (BEPS)

  • Ethical Standards Advisories (ESAs) – as issues arise relating to the practice of communications, BEPS provides guidance within the Code’s framework.

  • Ethics Quiz

  • Understanding the PRSA Code of Ethics