Media Day, presented by Tagger Media
Cincinnati PRSA brings you Media Day 2023, presented by Tagger Media, ‘In the Eye of the Storm: Weathering through Crisis Communications and Issues Management, on Tuesday, April 25 from 9:00 am - 3:00 pm, at The Transept, located at 1205 Elm St.
As the public relations, media, and broadcasting industries have evolved into a ‘new norm’ of communications post-pandemic, practitioners must adapt to new trends and implement best practice methods to ensure their brands are able to face the challenges they encounter when confronted with a crisis.
This year we will be having a Kid’s Book Drive at Media Day!
As communicators, we depend upon a literate society to process and act on the messages we send. This year, we’re supporting literacy efforts in our own backyard with something that’s very simple but much needed – a book drive for Queen City Book Bank (QCBB). The goal is to get books into the hands of kids in underserved communities to enjoy during summer break.
We’re looking for gently used or new books for grades pre-K through 6. There is a critical need for books that include diverse characters and experiences. We’ll have a table set up for collection, and you’ll be eligible for a $20 Joseph Beth gift card by donating.
Bring the gift of a book to a child and you help create a more literate society that benefits all of us. Any questions? Contact Terri Hornbach-Torres, terri@thtcommunications.com.
Event Schedule
2023 Media Day will be held at The Transept. The event will begin promptly at 9:00 AM.
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Time
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Session Information
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8:30 - 9:00 a.m.
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Registration Opens/Check-In
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9:00 - 9:15 a.m.
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Introduction/Welcome
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9:15 - 10:00 a.m.
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Panel Presentation
Lessons Learned from Norfolk-Southern
The Norfolk Southern derailment in East Palestine, Ohio was an ecological and humanitarian disaster. The weeks that followed were also a communications disaster as Norfolk Southern made a series of communications and PR blunders. Media and communications professionals will discuss how to prepare your crisis communications strategy.Key topics include:
Speakers:
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10:15 - 11:00 a.m.
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Breakout Session 1
Choose one:
Session A: Challenges Facing Local Investigative Reporting
In recent years, investigative reporters are running into more challenges getting to the root of community corruption with less government and corporate accountability. In this panel, local reporters will share their perspectives and insights on how they’ve navigated the issues and how changes can be made.Key topics include:
Speakers:
Session B: Under the Influence
The ways in which we tell stories and convey messages are no longer limited to press conferences, print media, broadcast news and owned channels. Social influencers are continuing to be a relevant and important presence in the media and marketing landscape. But as the role of an influencer evolves and the line between PR and marketing continues to blur, how should PR practitioners start or consider developing influencer strategies? Key topics include:
Speakers:
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11:15 - 12:00 p.m.
| Panel Presentation
Moving from Neutrality to Advocacy: Social Issue Communication, sponsored by Coulton Communications In a climate where so many topics have become divisive and politicized, concerns about backlash from audiences have deterred brands from speaking out. After all, brands want – and often need – to appeal to a broad audience. But should brands be neutral? And how can they use their platforms for a greater impact? Hear from communication professionals and media about how organizations can successfully and authentically use their platforms to take on social issues. Key topics include:
• Best Practices to prepare for statments
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12:00 - 1:00 p.m.
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Keynote Presentation/Lunch
Keynote Address, sponsored by METRO
The local news business is essential to many PR practitioners, with industry reports showing most Americans turn to their local station as a trusted source of information. Sean McLaughlin, senior vice president of local news for The E.W. Scripps Company, and Sara Fahim, from Run with the Wolves, will share results from their several years of studying people and their attitudes about local news and what needs to change. Speakers:
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1:15 p.m. - 2:00 p.m.
| Breakout Session 2
Choose one:
Session A: Are Press Releases Still Relevant? Valuable Advice for Writing and Distributing Press Releases in the Digital World
Since the continuing evolution of digital media and social media makes it easier for PR professionals to disseminate information, we assume that crafting and distributing press releases is passé. But hold on – that might not be the case. In this breakout, a panel of media representatives will help us answer these questions and more.Key topics include:
• Do press releases still hold value in this digital age? Speakers:
Session B: Think like a Comms Pro, Act Like a Journalist, Sponsored by Signal Tree Creative Communications
Reputation management amid a crisis often requires quick-thinking by communications professionals, but sometimes you need to act like a news reporter to help shape the story. This panel of veteran communicators shares tips ¬and a few war stories from their time in the trenches – as both journalists and PR pros.Key topics include:
• Limiting the damage Speakers:
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2:15 p.m.- 3:00 p.m.
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Panel Presentation
The Nation is Watching: A look into UC Health's response to Damar Hamlin, sponsored by Rasor Communications
In an instant, the national eye focused on Cincinnati. Not because of what we hoped for - a highly-anticipated football game - but because of the tragedy that ensued on the field and that was physically carried out into the Cincinnati community.
After Damar Hamlin’s collapse during the Monday night Bengals game on Jan. 2, the medical staff at UC Health, the Bengals’ PR team and local Cincinnati reporters were instantly thrust into the national news.
During this session, we’ll hear from the PR pros and reporters who were managing and covering Damar Hamlin’s story in the minutes, hours and days after his collapse.
Key topics include:
• How to quickly, accurately, and effectively cover a developing story that’s happening in real-time Speakers:
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3:00 p.m. - 3:15 p.m.
| Outro/Departure
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3:30 p.m. - 5:30 p.m.
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Happy Hour
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Note: Speakers noted in red text have been recently confirmed and added to the schedule
Media Day is a full-day conference for PR, marketing, communications, social media, and related industry professionals.
Thank you to our sponsors!
Presenting Sponsor
Platinum Sponsors
Supporting Sponsors
In-Kind Sponsors
Happy Hour Sponsor
Is your organization interested in being a Media Day sponsor? Contact cincyprsa@gmail.com for information.